OUR
Colaboración
FIRST CAUSE
Escafandra
Marketing
- Terra
Product
Peninsular
bo
O
urbon
ur conservation strategies to
protect the habitats and wildlife
of Baja California are not only
about monitoring and measuring
tools or mapping and writing reports, tasks that only experts understand. No, our conservation
strategy also involves the community, and it can be
fun for everyone! This is why we came up with the
idea of our first cause-marketing product: The Black
Brant beer. Sweet, isn’t it?
But, what is exactly a cause-marketing product?
The idea of a cause-marketing product is to, first
of all, find a local brand concerned with a cause,
then to create a product and sell it and, finally, to use
the profits to continue working for the cause that
inspired the project in the first place.
4
APRIL 2016