Medilink North of England News 2019 Medilink NOE News 2019 | Page 14

MEDILINK’S COMMERCIAL HEALTHCARE SECTOR PR AGENCY AGA NANOTECH STARTS REVOLUTIONARY ANGLO-CHINESE RESEARCH INTO COMBATTING ANTIBIOTIC RESISTANCE IN POULTRY AGA Nanotech, a British company specialising in ‘nano’ and ‘micro’ technology in the fight against antibiotic resistance, is the UK’s lead partner in an Anglo-Chinese research study focussing on preventing antibiotic resistance in poultry. The study, which started in early February and is a 30-month intensive project, will engage researchers from AGA Nanotech (AGA) and Shanghai Veterinary Research Institute and a major Chinese poultry company, as well as other UK based bodies like the Scottish Rural University College and the Centre for Innovation Excellence in Livestock (CIEL). A UK poultry company will also be joining the consortium. The £1m programme was born out of a call from the Department of Health (UK) and the Ministry of Science and Technology (China), who were seeking innovative contributions to the problem of antimicrobial resistance (AMR) and antibiotic resistance in animal husbandry. AGA and its partners will be working on a solution to reduce the use of antibiotics and eliminate antibiotic resistance in poultry, a global issue in the healthcare and food industries. The research will aim to replace antibiotics used in poultry with AGA’s innovative antimicrobial technology, which is an alternative to conventional antibiotic agents. Adrian Fellows, R&D director at AGA said: “Poultry meat is one of the most common sources of protein in the world, and it is consumed in all areas of the world, not just wealthy nations. “This research project has such potential, because we believe, if successful, we can deliver it at a price point where it can be used in both developed and developing nations.” Successful PR doesn’t just happen. To get it right, you need extensive research, strategic planning and professional implementation. Medilink’s commercial healthcare PR agency has the sector specific knowledge and experience to support your organisation’s growth using cutting edge communications tools including traditional, digital and social media. The PR team use their expertise and extensive contact list to raise your profile across the healthcare sector. Our team of PR professionals believe in an open and integrated approach to public relations and can happily help you to build a credible brand and reputation for your organisation. Medilink’s transparent business practices and strong relation-driven client services provide comprehensive solutions and a strong competitive advantage to all of our members and clients. Medilink’s PR team can provide a broad array of services that provide solutions to organisational challenges. We provide sector specific support to businesses in the life sciences and healthcare industry, and can assist in the development of your business. With nearly 30 years combined experience, the PR and Communications team are here to provide outcome and not just outputs. ǩ Strategic PR & Communication ǩ0DUNHW$FFHVVǞ8. 2YHUVHDV ǩ&OLHQW(QJDJHPHQW ǩ3UHVV(QJDJHPHQWDQG/LDLVRQ ǩ6RFLDO 'LJLWLDO&RPPXQLFDWLRQ Get in touch today and learn more about the ways we can help 0114 232 9292 | connect@medilink. co.uk “The Medilink PR team were immediately able to understand the uniqueness of our technologies and the important part they play in improving patient care.” The Scottish Rural University College, AGA’s partner institution, will conduct trials, which will also be mirrored in China. The researchers will be checking microorganisms and bacteria in chickens, while making sure that the treatment is holistically beneficial to the chickens and that they don’t show any adverse symptoms , or lose weight gain. “They delivered with pin-point accuracy, communications that conveyed our core messages perfectly. I would have no hesitation in recommending the PR team of Medilink. Truly excellent service!” Antibiotic resistant bloodstream infections continue to rise in England, with an average 35% increase from 2013 to 2017. Medilink members receive a 10% discount on Medilink PR Services. Adrian added, “If this research is a success, it will be possible to breed the required amount of animals without creating the health problems caused by the excessive use of antibiotics. It would eliminate or greatly reduce the use of antibiotics in poultry and help eliminate residues in farm lands, ensuring safety to poultry. Positive results of the project would be also transferable to preventing antibiotic resistance in pork.” Learn more at www.gamahealthcare.com 14 Lloyd Pearce, Managing Director, Trio Healthcare