Medilink News North West Autumn 2014 | Page 8

INTERNATIONAL SHOWCASE YOUR ABILITIES TO THE MIDDLE EAST UK companies in the assistive technology, special needs and rehabilitative sector can now grow their business in the lucrative Middle East market at ABILITIESme. The annual event, held in Abu Dhabi, displays the latest developments in mobility, independent living, assistive technology and rehabilitation solutions for the disabled and elderly. The healthcare spend for the Middle East now tops $150billion a year and with rehabilitative and assistive technologies proving to be one of the fastest growing sectors in the region. Space is now available to UK-based companies at the ABILITIESme exhibition, which will take place 24-26 March 2015 at the Abu Dhabi National Exhibition Centre in UAE. PERFECTUS BIOMED MAKE THE PERFECT PARTNERS FOR YOUR BIOFILM NEEDS New Medilink North West member Perfectus Biomed Limited provides customised microbiological testing with a focus on biofilms. Since launch, the company has seen strong sales growth, underpinned by a high level of repeat business and excellent new client acquisition rates in the UK, Europe and the US. UK companies wanting to find out more about ABILITIESme should contact the Medilink International office on 0114 232 9292 or email [email protected] L @MedilinkINT PRESIDENTIAL ELECTION OPENS BRAZIL HEALTHCARE MARKET Brazil currently ranks 8th in the world for healthcare expenditure, spending almost $200 billion on healthcare every year and taking up almost 65 per cent of the healthcare expenditure in South America. The country recently voted in its presidential election, where healthcare was placed firmly up the agenda. The two leading candidates made healthcare a key battleground for their manifestos in an overt response to the mass demonstrations of millions of citizens across the country over the last 12 months. After the most divisive campaign since Brazil returned to democracy thirty years ago, President Dilma Rousseff narrowly won re-election for a second term with 51 per cent of the vote. The market for standard microbiological testing has always been linked to regulatory requirements, but there is also an increasing call for ‘real world’ testing to assess efficacy of novel formulations, or product performance versus competitors and this requires a more specialized approach. Perfectus Biomed’s mission is to support companies in their development of better products and services in the microbiological arena. The company focuses on assisting companies in six main sectors - wound care, surface antimicrobials, medical devices, dental, water treatment and contact lenses. For more information on Perfectus Biomed visit www.perfectusbiomed.com L@perfectusbiomed The focus on healthcare from both candidates meant that opportunities for UK companies to enter the Brazilian market – and wider South American market – are set to improve. The main healthcare exhibition for the South American market, Hospitalar, takes place in Sao Paulo, 19 -22 May 2015. The exhibition attracts distributors, clinicians, purchasers, manufacturers and endusers from across Brazil and the rest of South America, and Medilink UK will once again organise the UK Pavilion at this year’s show. To find out more about Hospitalar, email [email protected] or call Peter Wheeler on 0114 232 9292. FOR FURTHER INFORMATION OR FEEDBACK ON MEDILINK NEWS, PLEASE CONTACT: Kat Trinder Medilink Yorkshire & Humber 0114 232 9279 [email protected] WWW.MEDILINKNORTHWEST.CO.UK