Medilink News 20th Anniversary Edition Medilink News NOE 2017f - Page 8

#ALIFEMORENORMAL MEDILINK PR CASE STUDY As a developing start-up company with a growing product portfolio and a new brand identity #ALifeMoreNormal, it was important for Tookie Ltd to quickly develop a profile for that brand across target markets. MEDILINK UK APPOINTS NEW CHAIRMAN Mr William Cruise, Former Vice President, West Europe Business Development, Health Care Business Group, 3M, has been appointed as Chairman of Medilink UK. Mr Cruise, who replaces outgoing Chairman Gary Stapleton, has a career spanning 30 years, the majority of which has been spent outside the UK. This has seen Mr Cruise work in several of 3M’s business areas, including Industrial Markets, Electrical and Healthcare, across Germany, Asia Pacific, Belgium and the US. He has been President of two of 3M’s six healthcare divisions: Orthodontics Division and Critical and Chronic Care Division, based at the company headquarters in Saint Paul, Minnesota. Mr Cruise said: “Life Sciences is right at the forefront of the Government’s growth agenda, this set against an emergin