#ALIFEMORENORMAL
MEDILINK PR CASE STUDY
As a developing start-up company
with a growing product portfolio
and a new brand identity
#ALifeMoreNormal, it was
important for Tookie Ltd to quickly
develop a profile for that brand
across target markets.
MEDILINK UK APPOINTS
NEW CHAIRMAN
Mr William Cruise, Former Vice President,
West Europe Business Development, Health
Care Business Group, 3M, has been appointed
as Chairman of Medilink UK.
Mr Cruise, who replaces outgoing Chairman
Gary Stapleton, has a career spanning 30 years,
the majority of which has been spent outside
the UK.
This has seen Mr Cruise work in several of 3M’s
business areas, including Industrial Markets,
Electrical and Healthcare, across Germany,
Asia Pacific, Belgium and the US. He has
been President of two of 3M’s six healthcare
divisions: Orthodontics Division and Critical and
Chronic Care Division, based at the company
headquarters in Saint Paul, Minnesota.
Mr Cruise said: “Life Sciences is right at the
forefront of the Government’s growth agenda,
this set against an emergin