Medical Devices Industry Reports Digital Pregnancy Test Kits Market | Page 2

REPORT DESCRIPTION
Digital Pregnancy Test Kits Market – Overview
Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of
testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore,
increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating
awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by
Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its
competitor, Church & Dwight Co., Inc. proved in U.S. court.
The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn,
driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as
possibility of manual errors while comparing the results with the standard, wherein, second opinion may be
necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen,
which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit
such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost
growth of the digital pregnancy test kits market.