In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
SERVICES
Search Engine Optimisation
Our team offers professional Search Engine Optimisation as part of our website development services . It is becoming increasingly important to be found online and to stand out from one ’ s competitors .
What is Search Engine Optimisation ? Having a well-developed website is a helpful tool with which to connect with one ’ s client base , and to market services and products to new and existing customers . Search Engine Optimisation ( SEO ) is an essential element for every website . It allows search engines to effectively index content and ensures that your website is easy to find online . Proper Search Engine Optimisation helps to effectively promote your brand online .
Why is SEO important ? A strong online presence is an essential part of increasing your client base through online searches . We help to create and manage online brands , and are happy to assist with the development of this online presence . Our SEO strategies mean that patients are able to search for specialists according to a chosen area , and we are proud of our results in increasing specialists ’ client bases .
Our team works with a broad range of medical specialists to create and manage online brands . This allows specialists the opportunity to promote their practices and develop their social presence . All of our websites are developed specifically with Search Engine Optimisation in mind – this means that they are much more likely to found in online searches . A wide range of current and potential patients are able to find your practice when they search online for specialists in their area . This is very helpful in finding new patients on a regular basis .
Whether you manage your own practice , or are in charge of marketing a medical practice , hospital or other institution , our team is able to create , develop and grow the ideal online presence for your unique brand .
Search Engine Optimisation Research
Our team conducts search engine research specifically aimed at optimising websites for a broad range of medical specialists in South Africa . We make sure that your online presence reaches its full potential so that your business can be easily found with search engine results .
What is search engine research ? Our search engine research is done through a four step process that provide you with research necessary to assist with your content .
The keyword research process works in the following way :
1 . We ask the client for a detailed list of their services or procedures .
2 . We conduct key phrase research from a tool provided to us from Google . This provides us with a list of phrases that were commonly searched for about those services in the last 12 months .
3 . The client then checks this list to make sure the key phrases are correct .
4 . The key phrases are then written into the content of the website .
This will enable us to position your site on Google in order for site to be easily found . This is key with the ranking of your website and making your site search engine friendly .
Why is it important ? As more and more people use the Internet to search for products and services , it has become increasingly important for medical specialists to have an online presence . If your potential patients are searching for particular phrases , you want to ensure that they are in your content so that they can find your website via those phrases .
The key phrases will also be inserted within the Meta tags of the code to ensure that the SEO follows throughout each page on your website .
It is essential that your website provides the best possible service to your patients , and this includes having all the information they need readily available to them . A well designed website will ensure that they are able to find what they need , and very importantly , that they are able to contact you with ease .
While medical websites need to look good , they also need to provide all the necessary information to potential and current patients in an accessible way .
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