Media Matrix helps
a pharmaceutical
industry leader reach
a new level of
performance
creativestudy
Client
Schering-Plough
Challenge
Create a clever forum for a nationwide
product launch
Tools
Video production, audio/visual equipment,
satellite, on-site event coordination, staging
and props, print graphics
Details
Everyone agrees that the launch of an important
new pharmaceutical product should be a gala
occasion—especially when the product in question
is designed to replace an acknowledged leader in
its field, and when the company behind the launch
needs to get everyone pulling together to drive a
potential category-dominating concept. That calls
for something extra, all right, when it comes to
planning and executing a product launch meeting.
But...nationwide participation by the entire force
assigned to sell the product—from beginning to
end of an intensive day-long U.S. teleconference?
A colorful and irreverent TV “host” who expertly
tied together video and live sequences by Schering
people from all across the U.S. and beyond?
A complex blend of electronic media, live participation, a Q&A “hot line” for Schering reps, and
“on-the-spot reporters” at each site visited by the
teleconference? Could it really happen—all
without a hitch?