Media Matrix Creativity,
Flexibility Creates
Memorable Event for
SynteractHCR
creativestudy
Client
SynteractHCR
Challenge
Produce a creative program in Munich,
Germany and make it available live around
the world
Tools
Video production, live staging, teleconference,
and webcast
Details
Creative, proactive approaches to meeting
emerging challenges, along with increasing
globalization, are topics familiar to everyone
in the healthcare industry. SynteractHCR, a
fast-growing contract research organization
(CRO), applies the same approaches in dealing
with the global marketplace. That’s why
SynteractHCR management and attendees were
especially pleased with Media Matrix’s own
creative, proactive meeting production techniques,
which produced a successful and memorable
worldwide meeting event to mark the occasion
of Carlsbad, CA-based Synteract’s acquisition of
HCR (Harrison Clinical Research) of Munich,
Germany. Media Matrix was asked to put forth
a truly special effort to mark a special occasion.
And they succeeded — overcoming a number of
challenges along the way.
Some background: founded in 1995, Synteract
grew steadily over the years until reaching a major
milestone with the HCR acquisition, which gave
SynteractHCR (the new company name) a worldwide presence in rapidly expanding markets.
Aligning the two organizations’ global efforts
and personnel was crucial, so SynteractHCR
leadership scheduled an informational meeting
which would originate in Munich with live executive presentations to an audience of Harrison
Clinical Research employees soon after the
close of the sale. The plan was to webcast the
event to dozens of sites worldwide including the
Carlsbad, California headquarters of Synteract.
SynteractHCR selected Media Matrix to produce
the webcast, including the staging of the live event
and all pre-produced video segments.