Media Matrix helps
Roche launch new
assay at International
Congress in Mexico
creativestudy
Client
Roche Molecular Diagnostics
Challenge
Help Roche launch new product to a worldwide
audience, via live webcast and interactive media
Tools
Live webcast, interactive multimedia,
video game-style kiosks, staging
Details
Media Matrix, a full-service business communications firm, has provided an impressive array of
services for its many clients, involving many
different technologies—and has met an equally
impressive number of challenges. For Roche
Molecular Diagnostics, a division of the Roche
Group, the recent HPV International Congress in
Mexico City gave Media Matrix the chance to
provide creative solutions in nearly every arena of
high-tech business communications…and meet a
wide variety of challenges as well. From interactive
multimedia programs to video game-style kiosks…
from on-site staging services to the production
and staging of a live webcast… Media Matrix was
involved in getting the Roche Molecular messages
out to a wide, diverse, and multinational audience.
The stakes were high—it was Roche Molecular’s
chance to unveil their new Human Papillomavirus
(HPV) assay to an audience spanning the entire