valuable information. “Securitas uses a combination of web-based and print communication tools,
but believes traditional print is more effective than
web-based media for this client application,”
explained Media Matrix Creative Director
Jaclyn Kauffman, “and the results show that
they were right.”
Calling on Media Matrix to handle the magazine’s
production of 40-plus pages from start-to-finish
has also proven to be the right choice. Media
Matrix staff members travel to Securitas client
facilities, conduct interviews and take photographs, write copy, execute layout and design,
oversee printing and more—right down to
ensuring that each issue’s 20,000 copies are
delivered on schedule. And with Media Matrix’s
guidance, the magazine’s overall design was
revamped last year. The success of Solutions is
reflected in the two awards the publication
recently won: a Gold Award for photography and
design from the international Association of
Marketing and Communication Professionals.
The MarCom Creative Awards competition is
regarded as the largest of its kind in the world
involving media conglomerates and Fortune 500
companies.
In addition to the client publication Solutions,
Media Matrix also produces and publishes
another Securitas magazine called Excellence
in Service, which focuses on Securitas USA
employees. Excellence in Service is published
four times a year for 125,000 Securitas employees
nationwide.
The success of both Solutions and Excellence in
Service is a testimony to the confidence that
Media Matrix is a Horsham, PA-based communications company involved in
Securitas has placed in Media Matrix, as well as
the production and staging of business meetings, webcasts and teleconferences;
to the versatility of a business communications
interactive multi-media development; videotape production and print
company with the multifaceted capabilities to
collateral design.
excel in a complete spectrum of media ranging
from print to electronic forms of communication.