Guiding Star Group
Print & Distribution
ADVANTAGES
OVERVIEW
Y
iben Magazine, a lifestyle
magazine, has built up a
sound reputation in Chinese
community.
Y
groups more so than a
newspaper advert or website
advert.
Long Life: Yiben magazine
iben targets those that
has a longer 'life' than other
live, work, shop and play
Highly targeted, wide
readership,
From Chinese Mainland
to Hong Kong, Taiwan,
Singapore, Malaysia,
etc.
print media
in our city, who can read
Chinese.
i
5,000
Targeted: specific sections
appeal to specific target
t is a multi-platform product
full of entertainning reads,
social commentary, usergenerated content,
Mission and Vision
Deliver fun and enjoyment
to readers. Help Australian
businesses target Chinese
market.
13 sections
Pass-on readership: readers
·Travel
pass Yiben on to their friends
·Gourmet food
and families, which will
increase exposure of your
·One day in Aus
·Wine
·Recipe
ads
·Interview/Dialogue
Prestige: Yiben is well
·Luxury products
respected in its field, so an
·Style·Fashion/ Deco
advertisement in Yiben will
·Gardening
increase your product's/
service’s popularity and
prestige.
better, deeper
& local and world
·Motor
·Photography
·Industry commentary
·Culture·Thoughts
copies
Estimated readership: 10,000+
Adelaide-Over
50 locations in Adelaide:
·Chinatown Supermarkets
·Educational institutions (The
University of Adelaide, The
University of South Australia,
The Flinder's University, TAFE
SA)
·Major banks, financial
agencies (ANZ, nab, etc)
·Real estate agencies (LJ
Hooker, etc)
·Visa & education agencies
(Migration Solution, Monkey
King, etc)
Readership & Statistics
·Governmental & NGO orgs
(SA Immigration Office, Metro
<18
Office, etc)
Specs
· The ONLY Chinese
language lifestyle magaine
in South Australia
For more information please
contact today:
08 8410 7790 or
· High quality & design:
pages100+, copies 5,000
(travel, supermarkets,
36-49
>50
55%
27%
restaurants, etc)
+
11%
4%
<18
China
[email protected]
· Ads are highly cost-
Beijing, Shanghai,
www.guidingstargroup.com
effective:
Guangzhou, Dalian,
longer lifetime, reasonable
Qingdao, Wuhan, etc
Advertising deadline: 20th
of April, June, Oct, Jan
25-35
Reader by Age
·Other services/ agencies
full color; 210*285 mm
prices
18-24
3%
18-24
25-35
36-49
>50
Personal Annual Income
35%
30%
25%
20%
15%
10%
5%
0%
40K-60K, 32%
25K-40K, 23%
6K-25K, 12%
<6K, 11%
60K-100K,
15%
>100K, 7%
Guiding Star Group