Our Reader's X-Ray
Get to Know the 500,000+ Travelers Who Set the Trends
READERSHIP PROFILE
(♀️70% Women: "The primary decision-makers for travel and consumer spending."
(♂️) 30% Men: "A high-caliber audience with an interest in premium experiences."
DYNAMIC AGE RANGE
(🎂) 50% aged 22 to 50: "In the prime of their professional careers, seeking experiences and luxury."
(⏳) 50% aged 51+: "A mature audience with the time and income for long and sophisticated journeys."
PURCHASING POWER
(💰) 40% Upper Class / 60% Upper-Middle Class: "An audience with high purchasing power that prioritizes spending on lifestyle and travel." (Note: "Classe A/B" is a Brazilian socioeconomic classification. This is the closest equivalent.)
TRAVEL BEHAVIOR
(✈️) 50% TRAVEL 2+ times per year: "Our readers don't wait for vacation. For them, traveling is a constant habit."
EDUCATIONAL LEVEL
(🎓) 60% with Higher Education: "Discerning readers who value quality content and purpose-driven brands."