DIRECTORIES
The Best of the USA
for the China market
Membership Directory
With contact information for all NTA members, plus
specifics on membership benefits, this directory is sent
to NTA members and stays on desks all year.
(Print and digital distribution)
NTA is the only U.S.-based trade association to have a
tour operator program approved by the China National
Tourism Administration. Through this program,
operators work directly with China-based buyers
looking for U.S. product.
This annual directory is distributed to leisure travel
professionals in China and at various trade shows. It’s
also given to NTA’s China operators based in the U.S.
Print circulation is 7,500 with bonus digital circulation.
80%
of NTA tour
operators use
the directory
in their day-
to-day jobs.
By 2019, an estimated
4.5 million
Chinese will visit the U.S.*
RATES (translation to Simplified Chinese included)
Covers $6,300 Covers $8,600
Full page $5,125 Advertorial $6,350
2/3 vertical $4,220 Full page $5,775
1/2 vertical $3,450 2/3 vertical $4,875
1/2 horizontal $3,300 1/2 vertical $4,000
1/3 vertical or horizontal $2,700 1/2 horizontal $3,755
1/6 vertical or horizontal $2,100 1/3 vertical or horizontal $2,900
Enhanced listing (logo + highlight) $630 1/6 vertical or horizontal $2,190
Digital advertising varies Enhanced listing (logo + 75 words) $420
Digital advertising varies
Space April 20
Material April 30
Space Aug. 17
8
Material Aug. 27
RATES