Media Kit 2017 Media Kit 2019 | Page 5

DEMOGRAPHICS REACHING OUR PEOPLE EVERY WEEK! GENDER INCOME 33% 52% FEMALE AGE 18% 48% 20% MALE UNDER $15,000 15% $15,000 - $35,000 83% 17% 15 - 24 OVER $75,000 79% 57% 8% 25 - 44 45 - 54 FIRST GENERATION OVER 55 READERS PER HOUSEHOLD 47% 31% 22% 1 - 2 WWW.QUECALORMAGAZINE.COM $35,000 - $75,000 SPEAK SPANISH AT HOME 28% 7% UNDER 15 32% 3 - 5 MORE THAN 5 SECOND GENERATION THIRD GENERATION