Reader's Profile
(based on Alexa Rank below, survey , Google analytics)
3,892 visitors / day
116,760 visitors / month
1,401,120 visitors / year
19,291 pageviews / day
578,730 pageviews / month
6,944,760 pageviews / year
Gender: 92% Females
Age:
25 -34 = 25%; 35 -44 = 22%; 45 - 54 = 20%
Median HHI: $60,000+
88% are the primary purchaser in household
Traffic Sources: Global
20% mobile. 80% online
Education Level
18% = No College; 49% = College;
32% = Grad School
Ethnicity
Caucasian = 40%; Affrican American = 30%
Hispanic = 15%; Asian = 15%
Consistent growth year-over-year:
- 2013 Actual – 29%
- 2014 Actual – 37%
-2015 Projected - 45%
Publication frequency: Quarterly
Email Blasts: Over 6600+
Newsletter Subscribers: Over 2700+