Media Guide 2024 | Page 7

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2024 La Crosse Loggers Baseball There ’ s No Place Like Copeland

Chris Goodell

Team President Email : cgoodell @ lacrosseloggers . com
Chris Goodell is in his 25th season in the Northwoods League and has been involved with the La Crosse Loggers since their inception in 2003 . After serving as the General Manager for sixteen seasons , Goodell moved into the role of Team President prior to the 2019 season . During Goodell ’ s tenure , La Crosse has ranked top-five in summer collegiate attendance during each of the team ’ s seventeen seasons of existence and is one of only two summer collegiate teams to draw over 100,000 fans for eleven consecutive seasons . Goodell also had the honor of receiving the prestigious Northwoods League Executive of the Year Award on two separate occasions , in 2004 and 2012 .
Prior to La Crosse , Goodell served as the Assistant General Manager with the Waterloo Bucks for three-plus seasons ( 1999-2001 ), during which Waterloo made three consecutive playoff appearances and broke the national record for attendance in a single season for summer collegiate baseball in 2001 .
The La Crosse area was familiar to Goodell when he took the reigns in the fall of 2002 , as his baseball roots stem from his early playing days with his hometown youth traveling team based out of Oelwein , Iowa , making annual trips to the Stars of Tomorrow Tournament located in La Crosse . As on on-field standout in his own right , Goodell was an Honorable Mention All-State honoree from Oelwein High School in Iowa before continuing his playing career at the University of Dubuque ( Dubuque , Iowa ). After graduating from the University of Dubuque with degrees in Sports Management and Business Administration , Goodell traveled south to Southeast Missouri State University where he served as a graduate assistant for one year in the SEMO sports information department before accepting a position with the Waterloo franchise .
Following his tenure in Waterloo , Goodell stepped away from the Northwoods League for one year , while staying involved in the sports business . He worked as a sales executive for the ESPN Radio and ABC television affiliate ( KCRG-TV 9 ) in northeast Iowa . During that same time , Goodell also served as the official statistician for the Cedar Rapids Kernels Baseball Club , the Class A affiliate of the Anaheim Angels .
Goodell currently resides in Holmen , Wisconsin , with his wife Shannon , his his three children ; sons Carson and Hayden and daughter Adalyn .
Goodell is also a board member of the UW-La Crosse “ L Club ” and formerly served on the Junior Achievement board , La Crosse Area Sports Commission , and Holmen Viking Wrestling Club board . In 2009 and 2012 , Goodell was named the La Crosse Tribune “ Sports Person of the Year ”.

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