does our product conform or reject conventions of real media products?
Binary opposites continued ...
We also used fire and water as a binary opposite within our music video as we felt that it could reflect the girl's feelings toward the boy.
The fire can represent the new and exciting love, alternatively, it can show the danger it holds with its instability using the flickering flame in the breaking down scene and the lost love when the candles go out at the end. But the fire presents the interpretation of anger the girl has she has no idea whether her lover is still alive or if he has left her.
Meanwhile, the water can show the overloading emotions love can have on somebody and how it can become too much, causing the hopes and dreams of the relationship to last to spiral out of control causing the relationship to drown due to that desire for them to stay together forever.
The use of the binary opposites of fire and water can be seen in real media products with Rhianna's 'Diamonds using it in a similar way to our product to present destruction with fire and overflowing emotions with water. However, I think that we challenge these conventions as our video is more metaphorical, as Rhianna's video the meaning is clearly presented to the viewer, in my opinion our audience has to think more about it
Goodwin's conventions
One of Goodwin's forms and conventions of music video that can be applied to our product is the visuals either illustrating, amplifying or contradicting the lyrics. For example, for the lyrics 'people marching' we illustrate it visually to the audience with a mid-shot of someone marching.
We also illustrated the lyrics visually throughout for the spooky story narrative so the audience quickly understand what was happening. This can be seen with 'she kept a tin, which all her hopes and dreams were in’ with the use of a high angled mid shot of the girl opening the box telling the audience her desire to be in a relationship with the boy and for it to succeed, with the picture of him being the main object within it. But also, it introduces the love interest straight away to the audience.
This shows us conforming to real media products as Scouting for Girls music video for 'She's so Lovely' demonstrates the link between lyrics and visuals, with the main girl in the video being presented as attractive and beautiful using rule of thirds to make her the focus and close ups and long shots that reflect the lyrics about her, such as, 'She's pretty, a fitty'.
Another one of Andrew Goodwin's form and conventions of music video is the relationship between music and visuals. This is presented in our music video with the use of the musical breakdown that holds heavy guitar and drums near th end of the song, signifying the girls upset and anger as she does not know where her lover is. This is illustrated using close ups, long shots, mid shots and extreme close ups displaying the girls distress and uncontrollable emotions. Also, the use of white overlays between shots amplifying the girls dismay to the audience.
We also included this was when the lyrics say 'when will this stop' and the music stops for a second so we decided to make the screen go black.
This shows our music video following real media products with McFly’s 'Here's Another One for The Radio' showing a link between music and visuals in the bridge when people shake themselves as the music continues to builds, to show them becoming more controlled
Inspiration for our music video
At the beginning of our music video we wanted to quickly address the mise en scene to set the mood. We took inspiration from the famous ‘Bohemian Rhapsody' by Queen when it came to the lighting. The reason we decided to have a strong light underneath our faces for the sleepover narrative is it gives a sense of mystery and creates a spooky atmosphere which is the mood we wanted for this narrative.