Measuring market orientation of Muscle Pharm Corp. (MSLP:US) REAL LIFECASE STUDY – REACHING NEW HEIGHTS | Page 2

Reaching new heights - Open source software application SabreSonic® Res.

Contents
1.

Introduction .................................................................................................................................... 2

1.1 Case study ....................................................................................................................................... 2
1.2 Definition of project success criteria .............................................................................................. 3
1.3 Definition of open source software (OSS) ...................................................................................... 4
1.4 What is SabreSonic Res® ................................................................................................................. 4
2.

Reservation Systems Infrastructure Analysis .................................................................................. 5

3.

The Selection of SabreSonic Res ..................................................................................................... 6

3.1 Reservation booking systems evaluation........................................................................................ 6
3.2 Why SABRE as a company is first choice ......................................................................................... 8
4.

Management Discussion ................................................................................................................. 9

4.1 Risks and opportunities................................................................................................................... 9
4.2 Key success factors for successful implementation of an online reservation system .................. 10
4.3 Past mistakes, future implications and lessons learnt for management ...................................... 11
5.

Implementation strategy for the new American Airlines ............................................................. 13

5.1 Functionality and costs ................................................................................................................. 13
5.2 Skills and vendor considerations................................................................................................... 14
5.3 Architecture and Risk considerations ........................................................................................... 15
6.

Final Recommendations and Conclusion ...................................................................................... 16

7.

Annexure ....................................................................................................................................... 18

8.

References .................................................................................................................................... 19

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