Measuring market orientation of Muscle Pharm Corp. (MSLP:US) May 2014 | Page 22
Equity Research - Company Valuation: Diamondcorp PLC
3.2 MARKOR SCALE QUESTIONNAIRE
1. MSLP meets with customers at least once a year to find out what products or services they will
need in future (4/7 POINTS):Gregory and Pyatt (2013) mention that they know that they are
doing well which points out the effective products they offer with research and protocols that is
similar to a pharmaceutical company. In addition, they are focused on what they are doing now
and how they can improve. This statement indicates a strong focus on products rather on
customer needs. But, MSLP is focused on safe products for athletes which is a crucial element
based onwhat the customer from today is looking for. In addition, Jeremy de Luca who is owner of
the online retailer bodybuilding.com which is the biggest retailer of MSLP, signed as the
Marketing Chief Officer at Muscle Pharm in 2011 and receives monthly statistics of the bestselling products, divided into several sub-categories which help MSLP to find out what products
clients might want in the future (Gregory, 2011).
2. MSLP does a lot of