Measuring market orientation of Muscle Pharm Corp. (MSLP:US) May 2014 | Page 18

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could do better at. This is a crucial step as it offers new opportunities for MSLP to develop
new products to better satisfy the concerns of current and potential clients. It also comprises
the development of new solutions for handling customer grievance (Crook, 2010). In
addition, the traits can be identified with the analysis of client’s orders after an online
purchase. This would help MSLP understand the buying behaviour of the customers, why the
clients bought the products, which expectations they have, which combinations of products
they bought and what products are missing in MSLP product line. In this context, it might be
the outcome that MSLP identifies that clients are purchasing or are keen to have the 5lbs
containers. As a consequence MSLP could rethink their packaging and pricing in order to
satisfy the customer. However, the fact is that the majority of MSLP’s turnover is achieved
by one of its partnered retailers. In this case MSLP needs to meet and 6