Measuring market orientation of Muscle Pharm Corp. (MSLP:US) British American Tobacco South Africa | Page 20

British American Tobacco South Africa: Evaluating the role and substance of its strategy in achieving sustainable competitive advantage O’Reilly, D. (2014) British American Tobacco Science & Technology Report 2014. July 29, 2014. Retrieved from http://www.bat- science.com/groupms/sites/BAT_7AWFH3.nsf/vwPagesWebLive/DO9F8JKS/$FILE/BAT_ST_Report_2014_WEB.pdf?openelement Sanit, G. (2002). Tobacco taxes, prices and demand for tobacco products: a comparative analysis. July 29, 2014. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/12372188 Steyn, L. (2012). The tobacco industry by the numbers. July 29, 2014. Retrieved from http://mg.co.za/article/2012-05-18-the-tobacco-industry-by-the-numbers Sutton, G. (2013). Business Excellence (BE) - British American Tobacco. July 29, 2014. Retrieved from from http://www.bus-ex.com/article/british-american-tobacco TopEmployer (2014). Die Erhebung – British American Tobacco als Top Arbeitgeber 2014. July 29, 2014. Retrieved from http://www.top-employers.com/de-CH/companyprofiles/ZA/British- American-Tobacco-SA/ Vontobel (2013). Investment case British American Tobacco PLC. Global Stock Research. Vontobel Asset Management Inc. New York, USA. Zaldua, F. (2014). Betting on Tobacco. http://m.gurufocus.com/news_read.php?id=244177 July 29, 2014. Retrieved from