our visual identity and
it’s purpose
While the Mike’s Camera brand has grown
and evolved over the last forty years, it is a
name and brand that is established, approved
and accepted by the company and general
public. Mike’s Camera continues to grow in
number of store locations as well as in the
type and amount of products and services
provided. As we move into the future it is
increasingly important that we keep the
values and feel of a professional, local, familyowned business by maintaining a consistent
look and feel to our brand and its usage. This
manual will allow you to help us implement
and maintain these standards inside and
outside the Mike’s Camera company.
table of contents
1. The logo suites
2. Logo usage
3. The icon suites
4. Icon usage
5. The color palette
6. Typography
7. Asset backgrounds
8. Store directory
9. Brand support
page 1 | table of contents