MC Company Branding | Page 13

MIKE’S incorrect logo usage These examples show the Mike’s Camera identity in configurations that are unacceptable. The examples shown are not exhaustive in nature. CAMERA DO NOT REARRANGE THE LOGO ELEMENTS DO NOT TILT OR ROTATE THE LOGO DO NOT RE-TYPESET THE LOGO DO NOT CHANGE THE RESPECTIVE SIZES OF THE LOGO ELEMENTS DO NOT ADD BEVEL OR GRADIENTS TO THE LOGO DO NOT PLACE THE LOGO OVER NON-APPROVED COLORS DO NOT DISTORT THE LOGO DO NOT ADD A DROP SHADOW TO THE LOGO DO NOT CHANGE THE LOGO ELEMENT COLORS DO NOT BLUR THE LOGO DO NOT ADD AN OUTER GLOW TO THE LOGO These ruses also apply to the usage of the Mike’s Camera Professional Identity. Do not alter the logo mark in any way stretching, twisting, changing or substituting fonts or shifting elements in various positions other than shown in this manual. page 11 | the logo usage