MBA Brochure 2020/21 FINAL-MBA-Brochure-2019-20-pages | Page 50

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Faculty
William Carney
Swiss & American
Marketing & Consumer Behavior Professor
Business experience: Initial stints at The
Gap, AT&T, Chrysler, and GM grew to over
30 years’ experience gained working with
companies around the world, providing
input on global strategy and innovation to
Danfoss, Seiko Epson, and Nestlé
Professional roles have included:
Director of Motors Trading, Founder/
Managing Director of The Assegai Group,
and Executive Director of Laughing Bear
Productions Ltd.
Qualifications: MBA, International
Management, IMD
Classes include: Business Development
& Channels, Entrepreneurial Marketing,
Strategic Brand Management
“Many happy and successful
people are driven by the
same thing—they have a
particular passion and a need
to create something bigger
than themselves. I find ways
to get ideas to resonate with
my students and inspire them
to push themselves to create
novel solutions.”