MBA Brochure 2020/21 FINAL-MBA-Brochure-2019-20-pages | Page 28

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Core program
Marketing
Key topics
Measuring Satisfaction &
Consumer Research
Market Segmentation & Customer Analysis
Consumer Behavior & Psychology
Digital Marketing & Social Media
Strategic Marketing
Channel Planning & Sales Enablement
Service Marketing, Customer Satisfaction
& Loyalty
“Professor David James just has
a knack for teaching. He has
a natural ability to build an
instant rapport with anyone
and is a master at imparting his
knowledge in a confident yet
humble manner.”
Kenneth Fomunung
American
Founder & CEO, Enrich My Brand
Winner of “Best Social Media Influencer”
award (Beauty Industry Awards Show &
Gala, Trish Hill Foundation)
Class of 2015
Note: Courses and sequencing are subject to change.
FACULTY PROFILE
David James
British
Marketing
Professor
With 30 years’
experience in advertising and as
a startup consultant, David is also a
globally renowned academic leader,
having designed groundbreaking
programs for leading business
schools and been the Academic
Director for Microsoft’s EMEA
Marketing Academy. David, who is
a regular contributor to the Financial
Times, Le Monde, the BBC, and
CNN, says his classroom is a “high
energy environment where complex
concepts are brought to life through
stories, living cases, anecdotes, and
industry guests.”