A report from the Public Accounts Committee of the UK House of Commons says the BBC is bullish about moving to a fully digital future but must take care that no one is left behind , suggesting the Corporation currently lacks a plan for delivering its services in the digital future it envisages . To achieve its goals , the Committee says the BBC must work with government and other stakeholders , including on the rollout of broadband across the United Kingdom .
The report says the BBC is being held back by regulatory and funding uncertainties , making it less competitive in a rapidly changing global marketplace .
As a result of licence fee changes and inflation , the BBC now estimates it will have a nearly £ 400m (€ 452m ) a year funding gap by 2027-28 . The PAC is not convinced that the BBC currently knows the detail of the
resources needed to achieve its digital plans or whether the £ 500 million it intends to invest annually by 2025 will be sufficient to also allow it to plan for an Internet only future . It will need to move more quickly on this and in parallel develop its data security policies to ensure they are fit for purpose as the BBC collects more user data .
MPs : ‘ BBC lacks digital plan ’
The report says the BBC is being held back by regulatory and funding uncertainties , making it less competitive in a rapidly changing global marketplace .
“ The BBC has a careful and difficult balance to strike here - it has committed to an Internet only future by the 2030s but knows it is essential that there are ways for people , especially children and others who cannot or do not easily access the Internet , to access its services . Licence fee payers must be able to keep our options open ,” commented Dame Meg Hillier MP , chair of the Committee . “ The BBC is being held back in a yesteryear of TV and radio by uncertainty
over funding and regulation , and by the DCMS Department ’ s constant delays and down-scaling of national fast broadband rollout plans . The BBC fulfils an essential public service function - it must have the planning , resources and wider infrastructure support to do so .”
According to the PAC , the BBC has not yet started planning for a future where radio and television are only accessed through the Internet , including how it will work with government and other stakeholders . In December 2022 , the BBC ’ s Director-General set out where the BBC would need to be by the 2030s and announced it would move to an internet-only future with greater urgency . Although , it appears to have rowed back from some of the details of its announcement , or at least from what was reported , the BBC is bullish about moving to a fully digital future .
Accordingly , the PAC says the BBC should develop a detailed plan including scenarios for how it could switch to an internet-only future , working with government , audience representatives and wider stakeholders , to
ensure no-one is left behind .
In addition , the PAC finds that the BBC ’ s approach to how it will develop personalised services for audiences is not yet well developed , but recognises that its public service obligations should be at the heart of its personalisation strategy . The BBC has spoken about personalisation ambitions over the past nine years and worked to personalise individual products such as the iPlayer . But there is as yet no comprehensive personalisation strategy in place to show what this would look like in practice .
The Committee recommends that the BBC should move more quickly on the development of a personalisation strategy that serves its public sector purposes while fulfilling its ambitions for a more tailored experience for its audiences . It should write to the Committee on its progress by December 2023 .
BVoD upgrade for Barb Advanced Campaign Hub
UK television audience
measurement service Barb
has upgraded its Advanced
Campaign Hub ( ACH ) to enable
advertiser and media agency
users to plan genre-based
campaigns and sponsorships
on BVoD services .
ACH users can now
use the following top-level
genres to plan their BVOD
campaigns and sponsorships :
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entertainment , music , reality , sport , news , film , drama , lifestyle and documentary .
The ACH was launched in June 2020 and enables media agencies and advertisers to forecast the unduplicated reach and frequency delivered by advertising campaigns on Barb-reported commercial BVOD services over multiple screens ( TV sets , PCs , tablets and smartphones ). Users can forecast BVOD reach for impressions planned against specified target audiences , as
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well as by service or device . The tool can be used to plan standalone BVoD campaigns , or in conjunction with a linear advertising campaign .
“ This latest upgrade to the ACH is in direct response to requests from our users to further enhance their BVOD planning capabilities ,” explained Jim Jarrett , Head of Research Operations at Barb . “ It further cements the important role of the ACH in helping our advertiser and agency clients plan across
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screens and commercial opportunities .”
Barb ’ s ACH is used by the majority of UK broadcasters and media agencies to support their BVoD planning . Developed in partnership with RSMB and TechEdge , it is available through TechEdge ’ s K2 and Sponsorship modules . This complements the broadcasters ’ CFlight initiative , which provides post-campaign reporting on campaigns running across broadcasters ’ linear and VoD services .
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EUROMEDIA 5 |