be watching them – is
a must for a search and
recommendations systems
to present something the
customer will actually like. To
ensure results reflect context,
we apply enhanced layers of
metadata that expose deeper
relationships between sets of
content – we call this solution
‘Deep Discovery’.
We are seeing increased
engagement from user
experiences that have
been enhanced using this
additional level of detail.
Analysis from over 112
million ‘More Like This’ rails
saw a six-per cent uplift in
conversions where Deep
Discovery datasets were used
versus rails with standard
metadata.
Deep Discovery, a hybrid
approach to metadata
powered by human and
artificial intelligence, brings
more detail to the content
catalogue, such as the
Mood, Tone, Theme and
Time Period of a title. With
these editorially-created,
qualitative descriptors,
content merchandisers have
a new toolset for creating
engaging carousels. Our past
research has shown having a carousel option
such as ‘Chillout Favourites from the ’90s’ to
be as much as two-times more effective than a
genre title such as ‘Action Movies’.
To complement editorial curation, our
Topics, Popularity Scores and Weighted
Keywords leverage machine-learned datasets,
which are continuously and automatically
updated, and provided at scale across the
content catalogue. The Topics dataset creates
multiple potential special-interest pathways a
user might explore with every piece of content
viewed.
For example, the movie Joker has
associated Topics that introduce the viewer
to more movies about psychopaths, political
satires and films featuring specific characters,
in addition to the expected connections such
as DC Comics titles. Popularity Scores for
those titles then surface the results that are
most likely to be of interest at this point in
time, out of those myriad options.
Conversation-Driven
The ability to use your voice to discover what
you want is firmly embedded in the content
discovery experience of many consumers
today – but what’s the next step in making the
experience truly extraordinary?
The use of voice biometrics to provide
a greater depth of service is starting to be
deployed in the content discovery realm. As
far back as the 1960s, it was envisaged on
screen with the computer controlling Star
Trek’s Starship Enterprise, which could
recognise and differentiate between the voices
of the various crew members as they gave out
commands. Now, consumers can experience
this level of intelligence for themselves.
One step to improve the user experience is
to differentiate between adults and children
when processing a voice query. It’s easy to see
the value of returning age-appropriate results
for requests such as “Show me something
funny” or “Show me something scary”. For
example, the response to “Show me alien
movies” should exclude the Species and Aliens
series, but include titles such as E.T. the Extra-
Terrestrial, if the question is not asked by an
adult.
Another way search results are
personalised through voice biometrics is the
implicit use of “me”. When a customer says:
“What’s on TV tonight?”, the goal isn’t an
old-fashioned TV listings grid. The meaning is
“What’s on TV tonight for me?” – the customer
expects tailored results that are not the
same as what would be presented to friends
and neighbours with different tastes. Voice
biometrics can accomplish this in a completely
anonymous way. The system doesn’t need to
know your name or other personal details,
as it simply builds a profile around hearing
a distinct voice without the need for explicit
notification there is a different user.
Content-first, context-rich and
conversation-driven experiences are shaping
the future of streaming entertainment.
With the three Cs to guide us, we can better
anticipate evolving consumer needs and
provide solutions that bring viewing from
ordinary to extraordinary.
TiVo is now part of Xperi, a leader in
digital entertainment technology and
IP licensing. Xperi invents, develops
and delivers technologies that enable
extraordinary experiences, making
entertainment more entertaining and
smart devices smarter. TiVo brings
entertainment together, making it
easy to find, watch and enjoy.
Visit business.tivo.com to learn more.
TiVo, the TiVo logo, TiVo silhouette logo, TiVo Stream 4K and TiVo+ are trademarks or registered trademarks of
TiVo Brands LLC. All other trademarks are the property of their respective owners.
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