Company contribution
The Three Cs
According to Charles
Dawes, senior director,
international marketing
at Xperi, three concepts
are key in creating
extraordinary viewing
experiences, and here he
shares how the company’s
TiVo entertainment
technology business puts
these into practice.
As the world of entertainment enters
what’s being called “the new decade
of streaming”, what does the future
look like for the consumer?
At TiVo, a global leader in content discovery
solutions, there are three concepts we believe
are key for organisations looking to create an
extraordinary experience for their customers,
making it easier for them to find, watch and
enjoy the entertainment they love.
Content-First, Context-Rich,
Conversation-Driven
Content-First
Being truly content-first is the ultimate
aspiration for the user experience. We are
intent on putting an end to the app-centric
model and replacing it with an app-agnostic
experience. By presenting the right content
for customers from across the streaming
services they use, you minimise confusion and
overload, and restore the focus on enjoying
entertainment.
New products such as the award-winning
TiVo Stream 4K™ are bringing this contentfirst
experience to a whole new generation of
viewers. By integrating live streaming from
Sling (an additional subscription service)
with the TiVo+ network of thousands of free
shows, movies and videos, TiVo has reinvented
television again.
Context-Rich
With content at the forefront, having rich
context about movies and shows – what
they’re really about and why a user might
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