may june - Page 16

Company contribution The Three Cs According to Charles Dawes, senior director, international marketing at Xperi, three concepts are key in creating extraordinary viewing experiences, and here he shares how the company’s TiVo entertainment technology business puts these into practice. As the world of entertainment enters what’s being called “the new decade of streaming”, what does the future look like for the consumer? At TiVo, a global leader in content discovery solutions, there are three concepts we believe are key for organisations looking to create an extraordinary experience for their customers, making it easier for them to find, watch and enjoy the entertainment they love. Content-First, Context-Rich, Conversation-Driven Content-First Being truly content-first is the ultimate aspiration for the user experience. We are intent on putting an end to the app-centric model and replacing it with an app-agnostic experience. By presenting the right content for customers from across the streaming services they use, you minimise confusion and overload, and restore the focus on enjoying entertainment. New products such as the award-winning TiVo Stream 4K™ are bringing this contentfirst experience to a whole new generation of viewers. By integrating live streaming from Sling (an additional subscription service) with the TiVo+ network of thousands of free shows, movies and videos, TiVo has reinvented television again. Context-Rich With content at the forefront, having rich context about movies and shows – what they’re really about and why a user might 16 EUROMEDIA