may june | Page 3
PUBLISHER AND EDITOR-IN-CHIEF
Nick Snow
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MANAGING EDITOR
Colin Mann
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Opinion
CONTRIBUTING EDITOR
Chris Forrester
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Nik Roseveare
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ART EDITOR
Steve Overbury
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David del Valle - Madrid
Pascale Paoli-Lebailly - Paris
Branislav Pekic - Rome
INSIGHT ASSOCIATES
3Vision
ABI Research
Ampere Analysis
Decipher Media Consultants
Digital TV Research
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Omdia
Parks Associates
PP Foresight
SNL Kagan
Strategy Analytics
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Sanjeev Bhavnani
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EUROMEDIA
Everyone is watching more TV during the Covid crisis.
Not as good as it sounds for some: FTA commercial
broadcasters are saddled with the irony of record
high audiences and record low revenues. But SVoDs
have seen subscribers pour in and ratings bump.
Meanwhile, pay-TV providers, powered as they are
by the engine of live sports, have stalled as they
are forced to serve up archive and cut sub fees as
they try to grab back some of the treasure they have
handed to rights holders.
With productions suspended, the content pipeline is
drying up and subs are looking harder for something
new they might like, or a box set (i.e., collected
repeats) they can stand to see again. This will put a
premium on user-friendly UIs and effective content
discovery.
A UI and discovery function that pleases the
subscriber is also going to help in fending off the cord
cutting and OTT opting out that is going to come as
inevitable recession hits across markets.
What emerges from our feature is that many good
elements are already out there, but very few services
include all of them. One provider has good More Like
This but a UI you feel must have been deployed by a
malicious competitor. Another has the reverse.
We also learn that the voice debate continues. Even
sceptics now accept that it will play a part in search
– the rapid adoption of smart speakers has seen to
this. But it has a way to go before it will work well
when the user can’t articulate quite a lot about what
they want.
And, finally, everyone agrees search must go on
searching for the ‘Holy Grail’ of universal crossplatform
content search. Bon Voyage, as they say.
Much progress has been made, though there are
still considerable technical challenges, particularly
standardisation and quality of metadata. More
difficult, though, are the commercial challenges of
competition and content rights.
ISSN 1477-8092
EUROMEDIA 3