Company contribution
Company contribution
Hybrid Horizons
Blending Satellite, IP & Cloud to Reinvent Global Broadcasting
Navigating the Broadcasting Shift The broadcasting industry is undergoing a seismic transformation. As audiences fragment across platforms and devices, traditional linear models are giving way to more agile, multi-format delivery systems. Streaming, FAST, and OTT are not just disrupting the space— they’ re defining its future. With FAST expected to generate $ 17 billion and the OTT market projected to reach $ 443 billion by 2029, the momentum is clear: evolve or fall behind.
As broadcasters navigate the post-linear era, the ability to adapt at speed has become a defining advantage. Success now depends on delivering the right content, to the right audience, at the right time— across every channel.
Satellite, long the bedrock of global content delivery, remains essential, and is far from obsolete. Its unmatched reach, reliability, and broadcast-grade quality make it indispensable— particularly in regions underserved by terrestrial infrastructure. But its role is shifting. No longer a standalone solution, it is increasingly seen as part of hybrid strategies, complementing IP and cloud to meet today’ s demand for flexibility and realtime responsiveness. Hybrid is not a trend; it’ s the new standard.
iKO Media Group: Shaping the Hybrid Era iKO Media Group is at the forefront of this hybrid evolution, designing end-to-end solutions that integrate satellite, IP, and cloud infrastructure from the ground up. iKOMG is fully onboarded to define broadcasting systems that are resilient, scalable, and ready for the future.
This shift also reflects a broader industry
Francesco Cataldo, Chairman of iKO Media Group, explains how the company is reshaping content delivery with a hybrid-first mindset- where cloud-native services meet the reliability of satellite.
move away from siloed operations. Where once satellite, IP, and OTT were handled as separate workflows, today’ s broadcasters are seeking unified environments that enable cross-functional planning and faster deployment. By connecting each layer— signal acquisition, storage, playout, delivery— iKO Media Group helps clients remove friction, speed up time-to-air, and maintain better oversight at every stage of the content delivery process.
As global media ecosystems grow more complex, this kind of full-stack integration becomes essential— not only for operational efficiency, but for long-term adaptability. Broadcasters increasingly need platforms that can evolve alongside their content strategies, without the burden of starting from scratch every time technology shifts.
The Rise of Full-Solution Partnerships In today’ s fragmented media ecosystem, where the technologies are in constant evolution, content owners, aggregators, and service providers face a complex maze of vendors, platforms, and delivery technologies to best fit the increasingly global demand. From signal acquisition to playout, localisation, OTT, cloud storage, compliance, and monetisation— managing these elements independently is a multidimensional challenge.
What the industry increasingly needs are
holistic partners: full-service providers who can take a broadcast asset from content ingest to global delivery, across any screen or region. This is essential not only for new channels entering the space, but also for legacy broadcasters seeking to modernise.
The rise of services like FAST has lowered the barrier to entry, but to thrive in this new arena, both emerging and legacy players need partners who can help them localise, distribute, and monetise with real impact.
For many, the optimal hybrid path begins with satellite for instant global distribution, layered with IP and cloud for flexibility, localisation, and audience engagement. The goal isn’ t just reach— it’ s reliable, scalable reach across every touchpoint.
Instead of selecting multiple niche providers, broadcasters are increasingly looking for agile partners that can scale with them. This shift places greater value on vendors who not only offer technical capabilities, but who also understand regional regulations, cultural nuances, and monetisation pathways— ensuring content reaches the right audience with the right impact. At iKOMG, this technical excellence combined with adaptability is built in, driven by close collaboration with clients and a willingness to shape solutions around evolving needs, not rigid systems.
Cloud Momentum Accelerates As the global cloud computing market approaches $ 1.3 trillion by 2028, cloud-native workflows are rapidly becoming foundational in broadcasting. Over 30 % of iKO Media Group clients have already transitioned part of their key operations to the cloud, with adoption accelerating— especially in regions like MENA and Southeast Asia, where hybrid
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