May-June Issue #40 4Guys | Page 151

Not to mention , the reaction when YSL dropped the male version of their iconic Touche Eclat back in the day , when most gay guys went berserk !
“ When gay men discovered Touche Eclat the whole game changed ,” ageing expert Stuart Miles told Attitude earlier this year and you know what ? He couldn ’ t have got it more spot on !
“ It ’ s great to see luxe brands , such as Chanel supporting both sexes with their latest ‘ Chanel For Men ’ cosmetics range .”
Instagram beauty king Danny Defreitas told Attitude : “ I hope this will bring a sense of inclusion to men who are passionate about male grooming .
“ It can sometimes be off putting to some when branding and packaging is clearly targeted towards one gender . This is also a step closer to having genderless makeup , as I truly believe that makeup is for everyone .”
There is one more premium brand that has taken the concept of men ’ s makeup and continued to roll with it since 2011 - MMUK MAN .
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