May/Jun 2026 Costco Connection May/Jun 2026 | Page 29

BUYING SMART: HEARING AIDS

HEAR THE DIFFERENCE

The latest generation of‘ invisible’ hearing aids is helping Australians with hearing loss keep up with conversations and stay connected with family and friends.
BY KIMBERLY GILLAN
EGGEEGGJIEW / STOCK. ADOBE. COM

W

hen it comes to water cooler conversations about Australians’ beloved Costco hauls, it’ s fair to say the party platters, bakery goods and paper towels usually dominate the chat. But anyone who’ s shopped the warehouses for hearing aids will tell you they’ re up there with the best value offerings. In fact, once a member readjusts to having clear conversations with their loved ones, they tend to shout
about Costco’ s hearing aids to anyone who will listen.
“ We offer hearing aids to our members with hearing loss,” explains Ketul Modi, Costco Australia Assistant Buyer for Fuels, Optical and Hearing Aids.“ They’ re essential for improving their quality of life and reconnecting members in need with the world around them.
“ Costco Hearing Centres offer premium hearing aids at the value everyone expects from Costco.”
A seamless process
The realisation that hearing loss is getting in the way of a life well lived can be a difficult adjustment.“ Most people find it hard to decide to finally try hearing aids,” Ketul says.“ Costco makes getting a hearing check as easy as possible – a hearing test is no more disruptive, difficult or embarrassing than getting your eyes checked.”
Costco hearing health professionals take great care to make the tests >
COSTCO CONNECTION MAY / JUN 2026 | 15