Market Pulse Check
Hospitality
Hilton Moves Boldly to Preserve‘ Unique Brands’
Hilton is launching its newly established Select by Hilton category, which will include established hotel brands that retain their identities and brand management, while connecting with the Hilton Honors loyalty program and its distribution and technology platforms.
23 hotels
Yotel, an urban brand with 23 hotels across 10 countries, is the first to enter into an exclusive agreement with Hilton.
10 countries
“ What changes for Yotel is access— not identity— in a capital-light and scalable way,” said Phil Andreopoulos, Yotel’ s CEO. This partnership model opens doors for hotels to build powerful networks while maintaining their unique brands.
Go to bit. ly / hiltonyotel.
Food & Beverage
Aging Customer Base Reshapes Restaurants
By 2030, people in the U. S. aged 65 and older are expected to account for 18 % of all restaurant spending, an increase from 10 % in 2025, according to Technomic. While restaurants often target younger audiences as up-and-coming and frequent customers, older diners tend to spend substantially more per visit.“ The opportunity isn’ t to become senior-focused. It’ s to become frictionless,” said Philip Daus, partner and head of the Houston office at Simon-Kucher. As the U. S. customer base ages, experts suggest that restaurateurs adapt their physical spaces and menus to engender cross-generational appeal. Steps for doing that include making menus more accessible and focusing on occasions that drive dining, rather than appealing to particular demographic groups. Visit bit. ly / RestAge.
Healthcare
Healthcare Hearing Dissects Affordability
A House Energy and Commerce health subcommittee recently conducted a hearing on“ Lowering Health Care Costs for All Americans: An Examination of the U. S. Provider Landscape.” At the March 18 session, lawmakers examined the burgeoning crisis in healthcare affordability. Groups from across the healthcare industry offered first-hand accounts of thinning financial coverage, costs increasing faster than payments, and the administrative friction these trends put on patients and providers. In 2025, hospitals spent more than $ 43 billion attempting to collect payments that insurers already owed for care already delivered. Meanwhile, spending on medical supplies, equipment and technology rose 9.9 % and drug costs spiked by 13 %. The hearing underscored the need to keep the healthcare industry both viable and affordable. Visit bit. ly / healthhear. TS
PHOTO CREDITS( FROM TOP): Jacob Wackerhausen / iStock; EyeEm Mobile GmbH / iStock
42 Textile Services • May 2026