LEASING
From Chaos to Control:
Your Game Plan for Peak Leasing Season
BY LAUREN BERGENHOLTZ
Move over winter, spring, summer and fall— in multifamily, the real seasons are budget season and peak leasing season. The latter, spanning from Memorial Day to Labor Day, is a three-month sprint that accounts for 70 % of annual moves across the U. S. For operators, it’ s a high-stakes window packed with online inquiries, tours, screenings, applications, move-ins and move-outs.
To maximize occupancy and rental income, early preparation is essential— and the time to start is now.
1. PREPARE THE PROPERTY INSIDE AND OUT
Start with preventative maintenance. The quieter winter and early spring months are ideal for addressing plumbing, HVAC servicing, roof inspections and cosmetic upgrades. Walk your property with a prospect’ s eye to spot quick improvements that enhance first impressions.
34 | TRENDS MAY 2025 www. aamdhq. org