How Multi- Sensory Marketing Plays a Role
MARKETING
Muli-Sensory Marketing for the Jack of All Trades
BY ERICA SANCHEZ
Most of us must have heard the term " Jack of All Trades " at some point in our careers . However , it is essential to note that the abbreviated version of the phrase can be perceived as offensive . In reality , the original phrase was attributed to none other than William Shakespeare himself . The complete saying goes as follows : " a jack of all trades is a master of none , but oftentimes better than a master of one ." This was originally intended as a compliment , and it still holds significance today .
Even though the phrase " Jack of all trades , master of none " may now describe someone with only surface-level knowledge across several areas , it is still important to acknowledge the potential benefits of possessing a diverse range of skills and interests .
How Multi- Sensory Marketing Plays a Role
In fact , this concept is especially relevant in the world of multi-sensory marketing , where success often depends on being able to engage with consumers through a variety of channels . By keeping in mind the potential benefits of being a " Jack of all trades " in this context , we can better understand why multi-sensory marketing is such a useful tool in our industry .
As multi-family housing professionals , your main goal is to create a welcoming and engaging environment that entices prospects and residents to choose your property over others . One way to achieve this is through multisensory marketing , which is the use of multiple sensory inputs to create a memorable and impactful experience .
Our five senses constantly supply information to our brains . Different parts of the brain process this information and help us make sense of the world . By leveraging this knowledge , multi-sensory marketing can drive consumer behavior and create a lasting impression on your prospects and residents .
Do you recall the delicious Otis Spunkmeyer Cookies ? How does the mere thought of them make you feel ? And do you remember those times when you walked into a leasing office and were welcomed by the warm , enticing aroma of freshly baked chocolate chip cookies ? Can you still picture the reactions of prospective and current residents who walked in the door and were instantly captivated by the irresistible scent ? With a smile on their faces , they would reach for a cookie and savor the delightful combination of dark sugar and chocolate that tantalized their taste buds .
Let ' s take a closer look at how you can incorporate multi-sensory marketing to give the best experience to your prospects and future residents ; and host the best resident events .