The more you can share and highlight positive reviews on your apartment website and social media , the better . It ’ s possible that in their search , prospective renters won ’ t see your property ’ s reviews but if they end up on your apartment website or social media , they won ’ t have to look too far to read reviews given by real people . There is a sense of comfort and trust that only reviews can create .
If you do not have enough good reviews to pull from , begin a campaign where you ask your current residents to leave new reviews . You can do this through email , but we suggest in person along with a slight incentive of your choosing .
Utilize Hashtags on Social Media
While advertising on social media is not free , posting and using highly-searched and related hashtags is . Hashtags can connect you with the affordable housing industry , keep you within relevant circles and help prospective renters find you . In fact , studies show that businesses that use hashtags are able to improve their engagement rates by up to 12.6 percent .
Begin by completing some research on what topics / phrases are trending in the affordable housing industry right now as well as what is being searched and compile lists for each platform to pull from when creating your posts .
And , yes we recommend you post about your community on all these platforms for the most engagement and reach .
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Be Authentic and Relatable
The most advantageous aspect of these affordable housing marketing tips is that they all overlap as well as combine together to form an impactful marketing strategy for your community .
With the active use of social media as well as filling your multifamily website with engaging images , you can share the essence of what makes your community a great home in an authentic way that stands out .
TRIP HAZARDS EXIST :
In sidewalks , driveways , curbs , pool decking , around tree roots , drainage areas …
AFTER
“ Increase Tenant Satisfaction & SAVE up to 80 % of project costs by SIDEWALK SHAVING , NOT REPLACING .”
Ashley Tyndall is the Chief Relationship Officer at Criterion . B .
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