AFFORDABLE HOUSING
Dominium communities like 1601 Colorado and North Range Crossing use social media to share resident reviews that tell true stories of their success .
• Stage the space but don ’ t make it look fake
• Take more photos than you think you need for options
• Use a tripod for steady and level photos
• Take shots low to the ground
• Shoot from the corner of the room
• Do not use a wide-angle lens
• Keep the flash off , even in low-lighting settings
In regards to your story , rather than using text to tell it , use video . Record clips of your leasing team and current renters talking about the community . This is something not only should you use on your apartment website , but on social media as well !
3 . Share Resident Reviews
It ’ s no secret that online reviews are increasingly affecting residents ’ purchasing decisions . Maximize on what ’ s already out there and share positive online resident reviews of your community .
The more you can share and highlight positive reviews on your apartment website and social media , the better . It ’ s possible that in their search , prospective renters won ’ t see your property ’ s reviews but if they end up on your apartment website or social media , they won ’ t have to look too far to read reviews given by real people . There is a sense of comfort and trust that only reviews can create .
If you do not have enough good reviews to pull from , begin a campaign where you ask your current residents to leave new reviews . You can do this through email , but we suggest in person along with a slight incentive of your choosing .
4 . Utilize Hashtags
While advertising on social media is not free , posting and using highly-searched and related hashtags is . Hashtags can connect you with the affordable housing industry , keep you within relevant circles and help prospective renters find you . In fact , studies show that businesses that use hashtags are able to improve their engagement rates by up to 12.6 percent .
Begin by completing some research on what topics / phrases are trending in the affordable housing industry right now as well as what is being searched and compile lists for each platform to pull from when creating your posts .
Depending on the platform , we recommend using anywhere from two hashtages ( Twitter ) to up to 30 ( Instagram ). And , yes we recommend you post about your community on all these platforms for the most engagement and reach .
Be Authentic With Your Affordable Housing Marketing Efforts
The most advantageous aspect of these marketing tips is that they all overlap as well as combine together to form impactful marketing for your affordable housing community .
With the active use of social media as well as filling your apartment website with engaging images , you can share the essence of what makes your community a great home in an authentic way that stands out .
Ashley Tyndall is the Chief Relationship Officer at Criterion . B Agency and Swiftly . www . aamdhq . org MAY 2021 TRENDS | 33