MARK MURPHY, DDS, FAGD
Efficiency comes in many forms
for DSM care. Auxiliary
utilization, less chair time,
fewer visits, better devices and
compliance are the important
drivers. The recent CAD/
CAM revolution is providing
some important components.
CAD is the computer aided
design aspect and CAM is the
manufacturing equivalent.
Although devices can be milled
or printed (CAM), without
the design inputs (CAD) the
objectives often fall short of
expectations.
Milled platforms are smaller,
smoother, fit better, and studies
indicate, they prevent tooth
movement when compared to
handmade devices (often with
ball clasp retention) or flexible
printed nylon. The CAD inputs
allow designers to maximize
tongue space, strengthen the
device and create more comfort
leading to minimal adjustments,
less chair time and fewer
appointments than predicates.
PDAC guidelines. With various
Herbst-style designs and TAP’s
being made by hand from many
dental labs, one giant efficiency
could come from an innovative
PDAC approved solution. Short of
changing the guidelines, the new
ProSomnus ® [PH] or Precision
Herbst-style Sleep Device is one
such solution.
Built on the same space saving,
stronger platforms that its
predecessors enjoy, the [PH]
also has several features that
customers requested to improve
efficiency, reduce chair time
and experience fewer visits. It is
smaller, stronger and precision
engineered and manufactured.
This innovative entrant in the
Medicare space has already
garnered incredible early support.
Preliminary survey results (33
from 7 dentists of the first 100
cases) indicate that clinicians
overwhelmingly said the platform
and device are smaller with a
lower profile and patients loved
the comfort bumps.
I once wrote an article for DSP
Magazine titled, “The Future
is so Bright, You’d Better Wear
Shades”. It seems even more
true today. We stand at the likely
tipping point for incredible
growth in DSM. There is no real
competition (both between
caregivers and amongst
manufacturers). Innovations
that improve effectiveness and
efficiency are being created
every day. Professional,
formalized training and online
education are plentiful. Political,
economic, and social forces
seem poised to accelerate us.
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NADSM SYMPOSIUM!
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MARK MURPHY,
DDS, FAGD
Prosomnus ® [IA]
Prosomnus ® [CA]
The ProSomnus ® [IA] and [CA]
have been innovative designs
in this blue ocean space. The
precision engineered, and CAD/
CAM manufacturing have set
a new expectation for device
manufacturers. Yet, Medicare
and PDAC guidelines still
confound this market. It is
estimated that approximately
20% of the patients fit into this
segment yet over 50% of the
devices made today meet the
Prosomnus ® [PH]
Patients reported that they
preferred this to the other
comparable designs they tested
or wore. Dentists using the
Precision Herbst-style [PH]
stated they would use this device
again and would recommend
to their colleagues. Technology
and precision engineering have
created a better PDAC approved
solution.
Dr. Murphy is the Lead Faculty for
Clinical Education at ProSomnus
Sleep Technologies, Principal of
Funktional Consulting, serves
on the Guest Faculty at the
University of Detroit Mercy and
Michigan Schools of Dentistry
and as a Regular Presenter on
Business Development, Practice
Management and Leadership
at the Pankey Institute. He has
served on the Boards of Directors
of the Pankey Institute, National
Association of Dental Laboratories,
the Identalloy Council, the
Foundation for Dental Laboratory
Technology, St. Vincent DePaul’s
Dental Center and the Dental
Advisor. He lectures internationally
on Leadership, Practice
Management, Communication, Case
Acceptance, Planning, Occlusion,
Sleep and TMD. He has a knack for
presenting pertinent information in
an entertaining manner.