May 2019 DSM Insider 32 - Page 12

MARK MURPHY, DDS, FAGD Efficiency comes in many forms for DSM care. Auxiliary utilization, less chair time, fewer visits, better devices and compliance are the important drivers. The recent CAD/ CAM revolution is providing some important components. CAD is the computer aided design aspect and CAM is the manufacturing equivalent. Although devices can be milled or printed (CAM), without the design inputs (CAD) the objectives often fall short of expectations. Milled platforms are smaller, smoother, fit better, and studies indicate, they prevent tooth movement when compared to handmade devices (often with ball clasp retention) or flexible printed nylon. The CAD inputs allow designers to maximize tongue space, strengthen the device and create more comfort leading to minimal adjustments, less chair time and fewer appointments than predicates. PDAC guidelines. With various Herbst-style designs and TAP’s being made by hand from many dental labs, one giant efficiency could come from an innovative PDAC approved solution. Short of changing the guidelines, the new ProSomnus ® [PH] or Precision Herbst-style Sleep Device is one such solution. Built on the same space saving, stronger platforms that its predecessors enjoy, the [PH] also has several features that customers requested to improve efficiency, reduce chair time and experience fewer visits. It is smaller, stronger and precision engineered and manufactured. This innovative entrant in the Medicare space has already garnered incredible early support. Preliminary survey results (33 from 7 dentists of the first 100 cases) indicate that clinicians overwhelmingly said the platform and device are smaller with a lower profile and patients loved the comfort bumps. I once wrote an article for DSP Magazine titled, “The Future is so Bright, You’d Better Wear Shades”. It seems even more true today. We stand at the likely tipping point for incredible growth in DSM. There is no real competition (both between caregivers and amongst manufacturers). Innovations that improve effectiveness and efficiency are being created every day. Professional, formalized training and online education are plentiful. Political, economic, and social forces seem poised to accelerate us. JOIN ME AT THE NADSM SYMPOSIUM! REGISTER NOW MARK MURPHY, DDS, FAGD Prosomnus ® [IA] Prosomnus ® [CA] The ProSomnus ® [IA] and [CA] have been innovative designs in this blue ocean space. The precision engineered, and CAD/ CAM manufacturing have set a new expectation for device manufacturers. Yet, Medicare and PDAC guidelines still confound this market. It is estimated that approximately 20% of the patients fit into this segment yet over 50% of the devices made today meet the Prosomnus ® [PH] Patients reported that they preferred this to the other comparable designs they tested or wore. Dentists using the Precision Herbst-style [PH] stated they would use this device again and would recommend to their colleagues. Technology and precision engineering have created a better PDAC approved solution. Dr. Murphy is the Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, Principal of Funktional Consulting, serves on the Guest Faculty at the University of Detroit Mercy and Michigan Schools of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute. He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.