MARC FOWLER
monthly is too rare. Have a
strategy for dealing with patient
feedback, with extra attention
being paid to HIPAA compliant
replies.
In addition to being the third
most visited website, YouTube
is also the second most utilized
search engine (after Google).
According to Cisco, by 2021 over
80% of all internet traffic will
be video, so a strong YouTube
presence will become even more
important moving forward.
During the last several years,
organic visibility of posts in
Facebook has continued to
decline. However, there are still
several reasons to invest time in
your Facebook page:
1. Many people use Facebook
as a search engine and
you want to be found by
prospective patients near
your office searching for
dental services.
2. Facebook pages will often
show up in Google searches.
3. Facebook is one of the three
most important review sites
along with Google and Yelp.
4. Many people expect a
business to have an active
Facebook page.
5. Facebook still has over 2
billion monthly active users.
That is a lot of traffic.
Establish a stand-alone Facebook
page for your sleep practice. Be
sure the cover image represents
your practice well. Have one of
your staffers post content every
so often - daily is too often,
The first step toward gaining
visibility in YouTube is setting
up a YouTube channel for your
sleep practice. You’ll want to
include your sleep logo along
with a professionally designed
header image. Be sure and link
to your sleep website and add
a description that includes
the keywords (i.e. sleep apnea,
snoring, cpap alternative, etc.)
that you want to be found for.
Once your channel is created
and optimized, you are able to
start uploading videos. Office
tour, meet the doctor, overview
of treatment options and Q&A’s
are just a few of the videos
you can create. When creating
your videos, keep in mind that
you’re most often speaking to an
audience that is unfamiliar with
industry lingo. Keep answers
conversational and avoid
unnecessary technical terms.
Each time you upload a video,
include a compelling title as
well as a description and tags
containing the primary keyword
terms associated with that
particular video.
Views, likes and shares will all
help to improve the visibility of
your video. Popular videos will
show more frequently not only
in YouTube, but will also often
show in Google’s organic search
results section.
Improving your organic
visibility on Google, Facebook
and YouTube will result in a
significant increase in new
sleep patients and go a long
way toward claiming your share
of traffic from the information
superhighway.
If you’d like to discuss effectively
branding your sleep practice and
improving your online visibility,
schedule time on my calendar
here: BullseyeDental.com/call.
MARC FOWLER
Founder, Bullseye Media
Marc Fowler is the
founder of Bullseye Media.
Since 2006, the team
at Bullseye Media has
helped hundreds of dental
practices across the U.S.
and Canada leverage the
internet to achieve their
practice growth goals.
Learn about their turnkey
direct-to-patient sleep
marketing program at
DentalSleepMarketing.com.
Email: [email protected]