May 2019 DSM Insider 32

DENTAL SLEEP MEDICINE Insider MAGAZINE May 2019 Issue 32 ACCUTHERM ® SOMETIMES THE SIMPLEST SOLUTION IS BEST! BY PATRICK TESSIER, MBA UNDERSTANDING ACRONYMS & THE TERMINOLOGY OF SLEEP 2 STEPS FOR BOOSTING CASE ACCEPTANCE BLUE OCEAN STRATEGY & THE DSM MARKET Erin Elliott, DDS clarifies the ABC’s of DSM with this helpful Acronym Cheat Sheet! Ryan Javanbakht describes how the co-creation method can produce an agreeable outcome for you & your patients! Mark Murphy, DDS outlines the advantages of selling in the uncontested space of dental sleep medicine.