Maximum Yield's Industry News October 2018 - Page 44

“ PASSION IS KEY ” When working for yourself Cannabis has the potential to enhance our quality of life in so many ways, including in between the sheets. Produits Amour et Beauté crafts premium sensual products using all-natural, locally sourced ingredients designed to elevate enjoyment of the bedroom experience for women (HighOnLove) and men (Dr Papa). Founder Angela Mustone shares her inspiration for creating Produits Amour et Beauté and her entry into the cannabis space. What did you do before starting this company? Over the past 17 years, I’ve created a number of award- winning, boundary-pushing intimacy products designed to empower women and couples. The products were designed to empower and embrace their sensual side. How did you get into this industry? I connected with a few people in the industry early on, and one thing led to another. Now I’m using everything I’ve learned in a career working for top brands to make my own business goals a reality. When and where did Produits Amour et Beauté begin? In Montreal, Quebec, in 2017. What did you first produce? My first product for Produits Beauté et Amour was Dr. Papa, a sensual wellness cosmetics line made using only the highest quality all-natural ingredients. What were some of your struggles as you started the business? How did you overcome them? Breaking into the overseas market has been a real challenge. As a brand, it’s important to understand the different cultures you’re selling to — what makes them tick. What works here may not necessarily work somewhere else. There’s also a big difference between the way Asia tests products and the way we do it here in Canada. Not wanting to go in blind, I hired consultants in China to help me navigate the market. It was definitely worth it. 44 Maximum Yield Produits Amour et Beauté 3551 Boul St. Charles, Suite 289 Montreal, PQ 1-514-922-0957 In business since 2017,