Tell us about your hashtag campaign , # FLOWERSONLY ; what ’ s the thinking behind it ?
Our reflector has been designed specifically for flowering crops when the light is hung from a specific height . Unlike others that have been designed for foliage and hung from a very large height . In the end , isn ’ t it what growlights are made for — for flowers only ?
People talk a lot about Philips ’ lamp technology being the best ; are JOULE-Series fixtures compatible with the Philips range ? How does your own brand of lamps compare ?
DLI is a Philips OEM ( original equipment manufacturer ) which means that our fixture has been tested thoroughly by Philips . We use Philips gear a lot in horticulture projects because the Philips lamps have been designed specifically for greenhouses with a lot of daylight . For home growing , we ’ ve decided to cooperate with a different manufacturer of lamps . We did a lot of testing until we were sure we had the right spectrum for indoor growing .
Where do you manufacture your products ?
Our production facility is in The Netherlands . By working efficiently and by working with professional people , we can keep the quality as high as possible .
Where do you distribute ?
Our fixtures are currently sold throughout the world : USA , Canada , Europe , Russia , Japan , and we just made a deal with a very interesting partner in South America .
“ It could mean replacing generic fixtures with the JOULE-Series could make your grow about 50 per cent more efficient .”
We noticed BrightShine reflector wipes on your website ; it ’ s not a product we ’ re familiar with . How important is it that people clean their reflectors properly ?
The open style reflector has a lot of advantages . One of them is that dirt doesn ’ t really burn into the material . Also , because we built a chimney-effect into it . Hot air rises and is vented out of the reflector taking dirt particles along with it . Reflectors , however , have to be cleaned . When using BrightShine wipes , the reflector will go back to 99 per cent of the initial reflectance . The material of a closed-style reflector gets really hot . Because of this , dirt will burn into the material . The BrightShine wipes are used on closed-style reflectors to wipe off surface dirt and dust , but it can ’ t restore the original reflectance .
How many people now work for the company ?
We currently have 12 people working full-time for DLI . We spend a lot of time and energy in keeping the quality as high as possible . Our people in R & D put a lot of effort into developing new and original products .
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