Maximum Yield USA May 2018 | Page 99

WE PUT A LOT OF TIME AND SWEAT INTO DEVELOPMENT, BUT WE BELIEVED THE FINISHED PRODUCT ACCOMPLISHED OUR GOALS.” What was your proudest moment so far? Without question, it was the very first bag we boxed up to be shipped out on July 10, 2015. After 14 months of hard work trying to make that moment a reality, it’s something I’ll never forget. What significant things have you learned so far about the industry? Marketing and knowledge are everything. You can have the best product in the world, which we believe we do, and it will not matter if no one in your target market is aware of that fact. What have you learned about starting and growing a company? While it’s important to have a good website and company infrastructure, in 2018, none of that matters if no one ever hears about your product. Committing more financial assets to marketing instead of IT development would have helped us tremendously in the early times. What words of wisdom can you share about the industry? That using naturally generated CO 2 to increase crop yields works and is an affordable solution without any environmental impact. Whether you’re a home growing hobbyist or a small to medium grow business, our naturally generated CO 2 will absolutely increase your yields without a huge investment. Share your favorite story from a day on the job. I love coming to work every day, which is hard for most people to say. My favorite stories on the job always involve working with our customers. This is the most fulfilling part of my job. What makes your employees so awesome? We love what we do. Everyone that works here is really into science and learning and this job provides both of those experiences on a daily basis. groundbreakers 99