WE HAVE BEEN INVOLVED
IN THE MYCELIUM MARKET
FOR MORE THAN 20 YEARS,
RESEARCHING AND
DEVELOPING DIFFERENT
KINDS OF STRAINS.”
When and where did Valley Bioscience begin?
We began to develop the idea of Valley Bioscience in
the summer of 2014. We laid out a business plan at our
cooperate office in Coatesville, PA. After many meetings
and dead-end ideas, we ended up having a finished product
ready for sale about a year later.
What were the start-up years like?
In a word, they were very chaotic. We knew we had a great
product that could be the best on the market given our
extensive history cultivating mycelium for the mushroom
industry. The difficult part was determining how to get
the finished product out to potential customers. Our main
hurdles were developing a website that would fit our needs
and promote all of the scientific differences and advantages
that our bag offered over the competitors. We put a lot of time
and sweat into development, but we believed the finished
product accomplished our goals. Then, all we had to do was
include a shopping cart on the website and open an Amazon
store. Once this was completed, we were up and running.
How does Valley Bioscience’s company
philosophy translate to opportunities?
It translates to opportunities by bringing science and nature
together. This is our core belief and we believe it can open
many doors for growers that would like to increase the yield of
their crops in an all-natural, organic way.
What did Valley Bioscience first produce?
Our Natural CO 2 Bag is the only product that Valley
Bioscience has ever developed or produced. We believe
this laser-focus approach offers a major advantage over
any other product on the market.
What were some of the struggles
starting the business?
That is a simple answer: marketing. We always knew we
had an outstanding product that could perform head-
and-shoulders above what the competition had on the
market. Our problem was going about informing the
industry of this fact. While all of our scientific research is
noted on our website for anyone to access, it still does not
mean people will seek out this information and read it.
We played around with SEO and all of the other internet
buzzwords with limited success. So, we are trying direct
print marketing that will reach the highest per cent of the
customers in the industry.
How did you gain marketshare
and brand recognition?
We are still working towards this goal. We are hopeful
direct print marketing will go a long way to show growers
from all areas of the industry that our bag is indeed the
best available on the market today.
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