“
OUR
COMPANY
IS ONLY AS
GOOD AS
THE PEOPLE
SELLING OUR
PRODUCTS
and I am very proud of
the distribution channels
and retailers we have
aligned ourselves with.”
From Left: Morgan Sumner, Luke Gillan, Nathan
Hunter, Holly Mail, Sasha Jones & Rachael Maur
HOW DID CYCO GAIN MARKET
SHARE AND RECOGNITION?
Cyco Nutrients has always been at
the forefront of the tradeshows, online
marketing platforms, and magazines to
our own forum and help center. In 2018,
we participated in 20 trade shows and
a magnitude of customer appreciation
days. All aiding in the product support
and in return helping our retailers,
which relayed onto our end users.
HAS CYCO MOVED OR EXPANDED
SINCE THE BEGINNING?
Cyco Nutrients has been moved four
times in its growth cycle, as we grow
out of each facility within a few years.
I simply did not think we would ever
become the size we are; in saying that
I am hoping the last move is hopefully
our last. The latest facility we purchased
has ample room for expansion as we
built an extra facility next to the current
one to allow for extra international
growth, as I learned my lesson with the
first few times. We brought the current
facility in 2013 and revamped it for the
purpose of fertilizer manufacturing.
The facility has the capacity to produce
30,000 bottles a day of all sizes and hold
3,000 pallets of back-up stock, giving
our clients minimal wait times for their
orders to sail.
58
Maximum Yield
WHAT IS CYCO’S CURRENT
PRODUCT LINE?
We have the original “Cyco Platinum
Series” line of liquid products that
has served our end users well over the
years and I’m sure will remain our go-to
product for most hydroponic growers. In
2018 we launched the “Outback Series”
of dry fertilizers aimed at the outdoor/
greenhouse growers, and our latest
product is the “Commercial Series” —
a one-part powder solution which we
developed with larger commercial
grows in mind… look out for that one
in the first quarter of 2019.
WHERE DO YOU DISTRIBUTE?
We distribute through leading distrib-
utors in each country; some of these
distributors distribute into several coun-
tries which lightens our load and makes
handling such a large market easier for
us at head office. In Australia, we self-dis-
tribute and have Accent Hydroponics
aid us in national distribution. In the
United States we have the Hawthorne
Gardening Co., and in Canada we have
Hydrotek. In Spain we have Hortitec, and
in England we have Eden Horticulture,
and the list goes on. From our distribution
channels, the Cyco products are then
shipped to leading hydroponic stores in
approximately 40 countries.
We found having strong relationships
with our distributors works the best for
our company and brand. I have never
wanted to self-distribute as I was a
store owner and understand the politics
of manufacturers selling direct. We
pride ourselves on working closely
with our distributors and the trust
we show each other as they know we
will not sell direct to their hydroponic
store clients, nor to the end users
keeping our hydroponic retailers safe
and making money — which I think is
crucial to maintain a solid long-term
product reputation and, for me, trust and
relationships is everything for gaining
growth and good business.
HOW MANY PEOPLE
NOW WORK FOR CYCO?
Thirty in Australia and another
11 offshore giving us a total of 41.
WHAT ARE YOUR
COMPANY’S STRENGTHS?
The quality of our product being the first
and most important. The Cyco products
are manufactured with the highest-grade
inputs, our products are manufactured
with analytical/pharmaceutical inputs
which is perfect in a medical/recre-
ational market resulting in its growing
popularity in the medical recreation
markets not to mention the numerous
awards and growers cups it has won for
its purity. Our second-most important
strength is we manufacture all our own
products in house — liquid nutrients,
dry fertilizers, and rooting hormones,
giving us full control of our own quality
control and ensuring we deliver the best
possible product to market and of the
highest grade possible, time after time.