Many of our readers are creative and
industrious, are conscious of our environment
and strive to leave a small footprint on our
planet, are active and social, and like to know
where their food comes from and how healthy it is."
from the
EDITOR
TG Toby Gorman
14
Maximum Yield
O
ur recent reader survey gave us some
great insight into who reads Maximum
Yield. From the feedback we regularly receive
on social media, emails, and letters to the
editor, we felt we already had a good idea of
who was in our community. Reader surveys,
however, help us understand you better. It
helps guide our content, decide which expos
to attend, where to send our publications, and,
most important, who you are and what you
like. From the results we gathered — thanks to
all of you who participated — we discovered
a few things we already suspected, such as
whether you prefer digital or print, what you
grow, and how you grow it. We also discovered
a few things we didn’t know.
Turns out, many of our readers are creative
and industrious, are conscious of our environ-
ment and strive to leave a small footprint on
our planet, are active and social, and like to
know where their food comes from and how
healthy it is. Sixty per cent of you grow vege-
tables hydroponically, 42 per cent grow herbs,
36 per cent grow leafy greens, 30 per cent
grow fruits, 11 per cent grow microgreens,
and less than one per cent grow citrus fruit.
Somewhere in there are a lot of growers who
like to try new things to grow.
Did we mention many of our readers also
like beer? In this issue, we identify one crop
to consider for the adventurous grower —
hops. As contributor Lynette Morgan states,
hops grow very well hydroponically, and
while it has been overlooked as an indoor
crop, that might be changing.
“Despite seeming to be an odd specimen for
greenhouse or indoor cropping, hops have,
in fact, become one of the new, innovative
options for growers looking to produce a niche
market product,” says Morgan in her article
“How to Grow Fresh Hydroponic Hops” on
page 34. “For those who have a liking for craft
beers or inkling to brew their own, growing a
few hop plants can be a viable option as well
as a fascinating new crop to experiment with.”
Also in this issue are “How to Build
Your Own Hydroponic System” on page
32, and “Shedding Light on Multi-Tiered
Indoor Gardens” on page 28. Or visit
maximumyield.com for everything you
need to grow: oranges, leafy greens, hops,
or whatever it is your heart desires.