HOW DOES YOUR COMPANY
PHILOSOPHY TRANSLATE
TO OPPORTUNITIES?
Connection with our customers: We
will truly understand their needs
better than any other company as we
are all industry descending and have
experienced retail, wholesale, and
cultivation first hand.
Focus on the job at hand: In order to
do a good job and fulfill our clients’
needs we must eliminate all of the
unimportant situations that arise in
day-to-day business and focus on our
job at hand in the current moment —
which is to provide the best product
and service possible.
Represent: I have learned in business
that people do judge a book by its
cover. We may have the best product
possible, the highest-quality product
possible, etc., but if we present them
in a careless manner, they will be
perceived as slapdash products.
If we present them in a creative,
professional manner, our clients will
see and understand the quality, effort,
and passion we apply to our business.
WHAT DID CYCO FIRST PRODUCE?
We first produced the core range of
Cyco products for the Australian market
and, as the line expanded into global
markets, more products were developed
to suit each country and the different
growing methods they utilize.
WHAT WERE SOME OF YOUR
STRUGGLES AS YOU STARTED
THE BUSINESS? HOW DID YOU
OVERCOME THEM?
Cyco Nutrients started as a small
family business and as it grew, there
was a magnitude of struggles; entering
international trade and being recognized
by international distribution was the hard
part. Registering products in each country
and each state, then having to explore
those markets to see if it was possible
to grow sales in each country and what
marketing and support would be needed
to do so. I feel we have succeeded in
brand building and recognition, and
now it’s a steady climb consisting of
great business manners, relationships
and loyalty amongst our distribution
channels, retailers, and end users.
“
CYCO NUTRIENTS
STARTED AS A
SMALL FAMILY
BUSINESS AND
AS IT GREW, THERE
WAS A MAGNITUDE
OF STRUGGLES;
entering international trade
and being recognized by
international distribution was
the hard part.”
Maximum Yield
57