Maximum Yield USA July 2018 | Page 82

How many people currently work for the company? We have a team of 15 talented people in Miami, Seattle, and China. What are Bifarm’s strengths? First and foremost, our strength is our ability to respond to users’ feedback and deliver solutions quickly. We spend a lot of time listening to users and addressing their primary concerns. Aeroponics is still a relatively new growing method, so a lot of helpful feedback or solutions come from people directly involved in the growing community. We created a forum for users to share their questions and answers with us and each other. We also pride ourselves in the ability to quickly design, improve, and manufacture our products. What are some of your proudest moments? When users are sharing their stunning results on social media. We cheer and celebrate each user’s accomplishments! What significant things have you learned so far about the industry? There are tremendous opportunities for ag-tech to make this industry better, but there’s still a long way to go. What have you learned about starting and growing a company? Human capital is the most important resource and advantage. While our company is focused on using technology to aid in the growing process, we would not be anything without our team. What words of wisdom can you share about the business, the industry, or the future of the industry? Listen to users and find solutions for them. Doing that builds close ties with pilot users and communities. Share your favorite story from a day on the job. “FIRST AND FOREMOST, OUR STRENGTH IS OUR ABILITY TO RESPOND TO USERS’ FEEDBACK AND DELIVER SOLUTIONS QUICKLY. “ 82 Maximum Yield I remember when we went to Denver as an exhibitor for our very first trade show for growers. Not knowing what to expect, we planned to get to the venue early and see what everyone else was doing. For that, Kalei had to wake up at 4 a.m. to catch the flight. Don't get me wrong, we had done our research and brought things we thought we would need. But when fellow exhibitors started coming over offering help in booth setup and giving tips on how to attract traffic, it was pretty obvious that we were the new guys. We did well in the show at the end of the day. In fact, many people stopped by our booth telling us that we were the most high-tech one in the conference. That was quite a compliment.