“Quality comes
first,
If you want premium-grade product on
an industrial scale, one weak link, one
unconsidered variable that shouldn’t
have existed, can throw the entire
program under a bus. Don’t be that guy,
do your homework.
What have you learned about
starting and growing a company?
You can’t build a business on inferior
products or service, hoping to make
it better in the future. You must love
what you do enough to understand
every possible thing about it and be
willing to make the investment to
upgrade the current formula. Quality
comes first, always.
What words of wisdom can
you share about the business,
the industry, or the future of
the industry?
How many people now work
for the company?
Twenty extremely hard-working,
dedicated clean-water enthusiasts.
What are your company’s strengths?
The HydroLogic crew is a smart,
nimble group. We all wear a lot of hats
and therefore share a lot of common
strengths, especially as it pertains to
understanding water-related issues.
What are some of your
proudest moments?
Coachillin’ Cannabis Business Park. A
165-acre campus grow facility comprised
of an education center, demonstration
farms, a brewery, and restaurant. We
supply the entire park’s water via our
industrial reverse osmosis systems.
What significant things have you
learned so far about the industry?
Primarily that prosperous
businesses have a tight formula for
success and the contributors to that
formula are legitimate, seasoned
experts. There are no shortcuts or
gimmicks to make an operation fly.
78
Maximum Yield
There’s so much potential out there, the
possibilities can become overwhelming.
Focus. Become an authority in your niche.
Know more about the thing than the
current guru knows about the thing. Be
able to speak fluently about it with one
person or an auditorium full of people.
You need to be that good, because this is
a competitive industry, for sure.
Share your favorite story from
a day on the job.
In one day, I sold a million dollars
worth of water filtration. This was a
moment when I really had to pause
and take stock on how far the company
has come from its humble beginnings
in my garage.
What makes your employees
so awesome?
We take our business very seriously,
but my employees do a great job of
keeping the vibe light around the office.
We also do a free lunch Friday where
everyone eats together, plus after-hours
gatherings where we just hang out and
have fun together!
Please feel free to include anything
further you’d like to share.
My team and I are genuinely excited to
see what challenges and opportunities
are up next for Hydro and HyperLogic.