Maximum Yield USA July 2017 | Page 146

groundbreaker you tell us ® ® Growth Science Nutrients Inc. BUSINESS ADDRESS: 4200 Scotts Valley Dr. Ste A, Scotts Valley, CA 95066 PHONE NUMBER: 1-831-600-8679 WEBSITE/EMAIL: growthscience.com, [email protected] YEARS IN BUSINESS: Four With a goal of bringing more of a scientific focus into the business of growing, Eric Sharp founded Santa Cruz- based Growth Science Nutrients and never looked back. Now, as the company expands, they have turned their attention to the burgeoning organic nutrients industry. HOW DID YOU GET INTO NUTRIENTS? I spent over 10 years as a grower myself. Back when I was just getting started, I always tried to up my game by observing and asking questions of growers who were more experienced and seemed successful. After some time, I began to notice that the advice from various old-timers would often completely contradict one another. I concluded that there was a singular science governing how these plants worked and [I] no longer wanted to base my actions on anecdotes and hearsay. I wanted to base my actions on science, so I started enrolling in horticulture classes on organic growing methods, hydroponic growing methods, and so on. I was now basing my actions on the fun- damental truths of how the plants function. 144 groundbreakers First and foremost, it was obvious to me that nutrient companies were profiting from this lack of information by trying to separate what the plant needed into as many bottles as possible to squeeze a few extra dollars out of growers. My first thought was “Come on man, these are farmers.” Being a farmer isn’t easy, you need all the help you can get. I knew I could do better. This was back in 2012 when some pretty big chan- ges were about to happen. I knew there would be some consolida- tion. It would evolve into a business. There would be large-scale projects run by business-savvy growers who would be running their operations off spreadsheets rather than throwing a bunch of money at a project in hopes that it ends up being profitable. Those growers would want a high-quality, high-performance, consoli- dated solution, without all the gimmicks. So, I assembled a team that included a chemist, a soil scientist, and myself to incorporate those principals and it became Growth Science Nutrients. WHEN AND WHERE DID THE COMPANY BEGIN? The company was founded in Santa Cruz, California, in 2013. Santa Cruz has always been a mecca for growers. It’s also home to a large university that focuses on life sciences.